Melinda Nelson | Senior Graphic Designer
Melinda Nelson | Senior Graphic Designer
Palmer-Portfolio-850x710-FCCU-Loanapalooza.jpg

Loanapalooza

Landing Pages/Email Marketing/Web Banners/Sliders/ATM Screens/Animation/Shirts/Signage

Loanapalooza Campaign
This was a fun campaign that I created to educate our credit union client members about their current loan offerings in a way that would resonate with millennials. I used a music festival theme, twisting band names to represent each loan offering.

After this campaign ran, Fast Cash loans increased 201% over goal. And it won 2 large awards at the CUNA’s.

Awards Won:
Diamond Award – 2018 CUNA Awards
Category: Complete Campaign
Role: Senior Art Director

Diamond Award – 2018 CUNA Awards
Category: Point of Sale Display & Retail Merchandising
Role: Senior Art Director

Signage

Signage

Signage

Signage

Loanapalooza_LandingPage_Multi_01.png
General Landing Page

General Landing Page

Loanapalooza_LP_FastCash.png
Auto Loan Landing Page

Auto Loan Landing Page

Website Slider Graphic

Website Slider Graphic

30839_FCCU_LoanCon_Slider_SigFastCash_02.jpg
30839_FCCU_LoanCon_Slider_Visa_01.jpg
Offer Letter

Offer Letter

Postcard - Direct Mail

Postcard - Direct Mail

Staff Shirt

Staff Shirt

Loanapalooza Money Festival Retail Merchandising-05-windows.jpg
Window Decal

Window Decal

Window Decals.png
ATM Screens

ATM Screens

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Loanapalooza - Branch Animation
Signage
Signage
Loanapalooza_LandingPage_Multi_01.png
General Landing Page
Loanapalooza_LP_FastCash.png
Auto Loan Landing Page
Website Slider Graphic
30839_FCCU_LoanCon_Slider_SigFastCash_02.jpg
30839_FCCU_LoanCon_Slider_Visa_01.jpg
Offer Letter
Postcard - Direct Mail
Staff Shirt
Loanapalooza Money Festival Retail Merchandising-05-windows.jpg
Window Decal
Window Decals.png
ATM Screens