DEEP Campaign
In this community awareness campaign, the client wanted us to showcase the port in a unique way to educate the local community about their environmental initiatives. This is part of a series of campaigns they run every year in local media outlets.
I used a collage look with different imagery for each ad. I was inspired by the imagery of each animal species to set off 3 color pallets to stand out in each ad. The look is more natural using hand written fonts and splashes of water color.
This campaign was very successful and raised their local awareness while winning an award at the AAPA’s.
Awards Won:
Award of Distinction – 2017 AAPA Awards
Category: Advertisements
Role: Art Director
